The year 2020 transformed events and meetings forever. Event professionals quickly pivoted to capitalize on the unique value made possible by virtual events. According to a SiriusDecisions report, 52% of event professionals plan on hosting virtual events in 2021 and beyond. Why? Because as event technology evolves to enable a more immersive and unified audience experience, continuous events are not only eliminating many of the impediments for guests who are unable to attend in person, but also amplifying the experience for in-person attendees as well. Audience members who would previously have missed out on valuable content, opportunities for collaboration, and irreplaceable networking experiences can now learn and interact from anywhere in the world. Not only that, but whether they attend in person or virtually, all attendees can revisit any session at their own convenience, either to view a presentation they missed before or to review high-impact content that warrants a second or third time through.
The ultimate goal of any event is to provide attendees with an impactful and valuable experience, both with high-quality content and amazing networking connections. Continuous events enable audiences to be larger and more wide-reaching, making your content accessible to as many people as possible. They eliminate all obstacles to accessing your event, breaking down barriers previously caused by geographic location or time differences. They open the door to entirely new audience sets, expanding your event reach with virtually no additional overhead.
Curious how a continuous event platform could amplify the impact of your next event? Here are 6 hidden benefits of continuous events you could be missing out on:
As we look toward a post-lockdown world, we have the opportunity to pioneer new ways of coming together and connecting people––no matter where they are or what other barriers they may face. Continuous events bring wider reach, higher engagement, and greater impact. They help break down geographical, physical, and financial barriers while amplifying the energy of being together in person.
For a more in-depth look at our Continuous Event solution, reach out to us here.